The Bezos Method

What do songwriting and business communication have in common? Why is PowerPoint banned from Amazon's top management meetings? What is a "fake press release," and how can we use it to present our ideas persuasively? Mastering business communication can help us stand out from our competitors and sell our ideas more effectively. In his book, Carmine Gallo analyzes the writing strategies of Amazon founder Jeff Bezos through his public speeches, shareholder letters, and emails. Based on conversations with former executives at the company, he also shows what communication tricks former Amazon employees learned from their bosses and how they used them to make their own businesses thrive. Following Gallo's vivid examples and practical advice, we can learn how to present complex data in an understandable way and how to wrap our message in an inspiring narrative. With the exercises in the book, we can improve both our speaking and writing skills. Bezos' techniques can help you create more compelling presentations, write more impactful project presentations and letters, communicate more effectively with your employees, business partners, and customers, and drive the success of your entire organization. "Jeff Bezos's First Letter to Shareholders is a must-read for every entrepreneur. I keep it in a folder on my desk and reread it at least once a year. Drawing on more than two decades of Bezos's letters, Carmine Gallo reveals the writing and communication strategies that anyone with something to say should master." Marc Randolph, co-founder and first CEO of Netflix "This time, Carmine focuses on the visionary leader Jeff Bezos. By analyzing the Amazon founder's vast collection of writings and speeches, he draws unique and actionable conclusions that can help us improve our communication skills. Highly recommended for all leaders!" James Stavridis, retired admiral, former NATO Supreme Allied Commander Europe "Gallo maps out Bezos's communication method in minute detail, from story building to effective persuasion, focusing on what matters most: simplicity." The New York Times Carmine Gallo is a popular speaker and journalist, a contributor to Forbes, Inc and Harvard Business Review, and a Harvard lecturer. He is the president of Gallo Communications Group, a communications consultant to Cisco, Coca-Cola, Intel, Microsoft, Walmart and other brands. He is the author of several bestsellers, and his works published in Hungarian include Storytelling, TED Talks, Steve Jobs, the Master of Innovation and Steve Jobs, the Master of Presentation. More information: carminegallo.com Twitter: @carminegallo